Privacy Policy

1. Introduction

Welcome to LIFYLIFE.

At LIFYLIFE, we believe that trust is an essential part of every customer relationship. Just as we care about your style, comfort, and shopping experience, we are committed to respecting your privacy and protecting your personal information.

This Privacy Policy explains how LIFYLIFE we collects, uses, stores, shares, and protects your personal information when you visit our website, browse our clothing collections, create an account, place an order, or communicate with us.

By accessing or using our website, you acknowledge that you have read this Privacy Policy. Where consent is legally required, we will request it separately.

2. Information We Collect

We may collect different types of information depending on how you interact with our website and services.

2.1 Personal Information

When you create an account, place an order, or contact us, we may collect:

  • Full name.
  • Email address.
  • Telephone or mobile number.
  • Billing address.
  • Shipping and delivery address.
  • Account details and preferences.
  • Information you voluntarily provide when contacting customer support.

2.2 Order and Transaction Information

When you shop with LIFYLIFE, we may collect information related to your purchases, including:

  • Products purchased and selected sizes.
  • Order numbers and purchase history.
  • Payment status and transaction references.
  • Delivery details and shipping updates.
  • Returns, exchanges, refunds, and order-related requests.

Payments may be processed by third-party payment providers. We generally do not store complete payment card details on our own systems.

2.3 Technical and Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address.
  • Browser type and operating system.
  • Device type and technical identifiers.
  • Pages viewed and links clicked.
  • Website visit dates, times, and session activity.
  • Referring websites and general interaction data.

This information helps us understand how visitors use our website and identify opportunities to improve its performance, security, and usability.

2.4 Communications and Feedback

If you contact us by email, through a contact form, or by another available communication channel, we may retain your messages and the information necessary to respond to your inquiry.

3. How We Use Your Information

LIFYLIFE uses personal information for legitimate business purposes, including:

  • Processing, confirming, and fulfilling customer orders.
  • Arranging shipping, delivery, returns, and refunds.
  • Creating and managing customer accounts.
  • Providing customer service and responding to inquiries.
  • Sending order confirmations and important service notifications.
  • Managing payments and detecting suspicious transactions.
  • Improving our clothing collections, website functionality, and shopping experience.
  • Understanding customer preferences and website usage.
  • Maintaining website security and preventing fraud or misuse.
  • Sending promotional emails or offers where permitted by law.
  • Complying with applicable legal, tax, accounting, and regulatory requirements.

We will not use your personal information for purposes incompatible with those described in this policy without an appropriate legal basis or consent where required.

4. Legal Basis for Processing

Where applicable privacy laws require a legal basis for processing personal information, we may rely on:

  • Contractual necessity: To process your purchases and provide the services you request.
  • Legal obligations: To comply with applicable laws and maintain required business records.
  • Legitimate interests: To protect our website, prevent fraud, improve our services, and manage our business, where these interests do not override your rights.
  • Consent: For activities such as certain marketing communications or non-essential cookies when consent is required.

Where processing relies on consent, you may withdraw that consent subject to applicable law.

5. Cookies and Similar Technologies

LIFYLIFE may use cookies, pixels, and similar technologies to support the operation of our website and improve your shopping experience.

These technologies may be used to:

  • Remember items in your shopping cart.
  • Maintain account sessions.
  • Remember selected preferences.
  • Understand website traffic and performance.
  • Help detect fraudulent or suspicious activity.
  • Measure marketing effectiveness where applicable.

Some cookies are essential for the website to function, while others may be optional.

You can manage cookies through your browser settings and, where available, our cookie preference tools. Disabling essential cookies may affect shopping cart functionality, account access, or checkout.

Where required by law, we will obtain consent before using non-essential cookies or similar technologies.

6. How We Share Your Information

LIFYLIFE does not sell your personal information to third parties for money.

We may share limited information with trusted third parties when necessary to operate our business and provide our services.

These parties may include:

Payment Providers: To process payments, verify transactions, and help prevent fraud.

Shipping and Delivery Partners: To deliver your purchases and provide tracking information.

Website Hosting and E-Commerce Providers: To maintain our website, product listings, shopping cart, checkout, and customer accounts.

Analytics and Marketing Providers: To understand website performance and support permitted marketing activities.

Customer Service Providers: To help us respond to customer questions and requests.

Professional Advisers and Authorities: Where necessary for legal, accounting, regulatory, security, or dispute-resolution purposes.

We expect service providers acting on our behalf to handle personal information appropriately and in accordance with applicable requirements.

 

7. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, accidental loss, misuse, alteration, or disclosure.

These measures may include access controls, secure service providers, and appropriate website security practices.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential and notifying us if you suspect unauthorized access to your account.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The duration of your customer account.
  • The need to fulfill orders and provide customer support.
  • Applicable tax, accounting, and recordkeeping requirements.
  • The handling of returns, refunds, complaints, and disputes.
  • Security, fraud-prevention, and legal requirements.

When personal information is no longer needed, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to applicable law.

9. Your Privacy Rights

Depending on your location and the laws that apply, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information.
  • Request restrictions on certain processing activities.
  • Object to certain uses of your information.
  • Withdraw consent where processing is based on consent.
  • Request a copy of certain information in a portable format.
  • Opt out of marketing communications.
  • Lodge a complaint with a relevant data protection authority.

To exercise an applicable right, contact us using the details in the Contact Us section.

We may need to verify your identity before fulfilling a request. Some information may need to be retained where required by law or where a valid legal exception applies.

10. Marketing Communications

If you subscribe to LIFYLIFE marketing communications, we may send you information about new collections, product launches, special offers, and other relevant updates.

You can unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing, we may still send essential communications about purchases, deliveries, refunds, account security, or changes to our services.

We will obtain consent for marketing activities whenever required by applicable law.

11. Privacy for Customers 

Where applicable, LIFYLIFE will handle personal information in accordance with relevant data protection laws and regulations, including  where applicable.

Depending on the circumstances and applicable law, customers may have rights relating to access, correction, processing, and deletion of their personal information, as well as other applicable rights.

Certain jurisdictions, free zones, or business activities may be subject to additional or different requirements. This section does not replace any obligations that apply specifically to our business.

 

 

LIFYLIFE — Your Style. Your Confidence. Your Privacy.

We value your trust and are committed to treating your personal information with care and respect as you shop with us.